— Symposium 2025

Leading the charge in customer experience

Event

Sitecore Symposium brings together leading brands, solution experts, and attendees from around the world, Sitecore Symposium 2024 in Nashville was a celebration of digital experience innovation. Horizontal Digital being Sitecore’s top original partner wanted to show how they lead the charge in true connected customer experience.

My Role: Creative Lead, Designer, Front End Development Support, QA & Production

Creative Director: TJ Shaffer
Video Director/Photographer: Tim Baer
Creative Direction: Caitlyn Murzyn
Designer: Sam Rolli
Designer: Angela Negen
Animator/Videographer: Christian Kiedrowski
Videographer: Andrés Almarza
Event coordinator: Bella Gonzalez
Marketing Manager: Brianne Mullally
Product Manager: Amelia Harrigan

Goal

Own the spotlight as the premier partner.

Turn quality leads into real opportunities.

Showcase global success stories of greater possibilities with Sitecore.

Situation

Sitecore Symposium 2024 brought top brands, experts, and innovators to Nashville to celebrate digital experience breakthroughs. As Sitecore’s original top partner, Horizontal Digital led the charge in showcasing true connected customer experiences.

Impact

As a premier partner, Horizontal Digital designed an immersive experience that commanded attention at every touchpoint. Guerrilla marketing turned heads, high-profile stage moments reinforced brand authority, and cohosting the livestream kept engagement high. Daily thought leadership recaps sustained momentum, while exclusive nightly parties transformed connections into opportunities.

Results

978 unique MQLs across 530 Companies

20 new partner opportunities

384% increase in YOY leads