— Horizontal DX+

Where inspiration takes shape

Event

The Horizontal DX+ Conference aimed to bring innovation to life, showcasing practical applications of new technology, insights, and ideas. Through the central theme “Where Inspiration Takes Shape,” attendees explored how to seize opportunities faster and turn vision into action.

My Role: Designer, Front End Development Support & Production

Creative Director: Sam Rolli
Video Director/Photographer: Tim Baer
Creative Direction: Caitlyn Murzyn
Animator/Videographer: Christian Kiedrowski
Videographer: Andrés Almarza
Marketing Manager: Misty Tippets

Goal

Own the spotlight as the premier partner.

Turn quality leads into real opportunities.

Showcase global success stories of greater possibilities with Sitecore.

Situation

When Sitecore announced the cancellation of its annual Symposium in 2023, the industry was left without a key event for learning, networking, and business development. The decision surprised and disappointed many, as Symposium had been a major driver of connections and growth, especially for partners like Horizontal Digital. Recognizing the gap, Horizontal saw an opportunity to step up and create an experience that would bring the Sitecore community together..

Impact

Horizontal Digital transformed a vacant space into a dynamic, two-stage convention center, crafting an immersive experience tailored for business leaders, digital marketers, and developers. The Genius MVP Bar provided exclusive access to Sitecore MVPs for real-time insights and problem-solving, making expertise more accessible than ever. The event culminated in a celebration at Paisley Park, where attendees connected in an unforgettable setting, reinforcing relationships and fueling future collaborations.

Results

224 attendees

203% increase in YOY leads

1 unforgettable event