Carnot M&M
Carnot M&M is a newly founded fusion of two major refrigeration corporations. M&M, an established refrigeration brand with a prominent history, and a deeply rooted consumer base absorbed Carnot a green forward company making a name for itself with cutting edge technology. The challenge? Creating a cohesive brand identity that brings the two companies together while setting them apart from the competition.
Client: Carnot M&M
Original Logos
The new Carnot M&M brand mark takes inspiration from the rounded and organic forms from the “m” and “c” and pairs them together to create an abstract icon that pays homage to both original companies. The visual language of cold fronts and weather also played a role in forming the final logo. Alluding to the temperate nature of their refrigeration solutions.
